Privacy Policy

Last updated: 1 April 2025  |  Effective: 1 April 2025

1. Who We Are (Data Fiduciary)

BookMySMS is a brand operated by Decipher Consultancy Services, headquartered at 295, Block C, Sushant Lok III, Sector 57, Gurugram, Haryana – 122003, India.

Under the DPDP Act 2023, we act as the Data Fiduciary — the entity that determines the purpose and means of processing your personal data.

Detail	Information
Legal Entity	Decipher Consultancy Services
Brand Name	BookMySMS
Registered Address	295, Block C, Sushant Lok III, Sector 57, Gurugram, Haryana – 122003
Email	support@bookmysms.com
Phone	+91-9911202099

2. Data We Collect

We collect only the personal data that is necessary for the specific purpose of providing our services. Under the DPDP Act, “personal data” means any data about an individual who is identifiable by or in relation to such data.

2.1 Data You Provide Directly

Data Category	Examples	Purpose
Identity Data	Full name, company name, designation	Account creation, KYC, DLT registration support
Contact Data	Email address, mobile number, office address	Service communication, support, invoicing
Financial Data	GST number, billing address, payment transaction IDs	Invoicing, tax compliance, refund processing
Service Data	SMS templates, sender IDs, DLT entity IDs, API keys	Service delivery, TRAI/DLT compliance
Enquiry Data	Messages submitted via contact form	Responding to your enquiry

2.2 Data Collected Automatically

Data Category	Examples	Purpose
Technical Data	IP address, browser type, device type, operating system	Security, analytics, platform optimisation
Usage Data	Pages visited, click patterns, session duration	Improving user experience
Cookie Data	Session cookies, analytics cookies	See our Cookie Policy

2.3 Data We Do NOT Collect

We do not collect sensitive personal data such as biometric data, health data, sexual orientation, political opinions, religious beliefs, caste, genetic data, or transgender status. We do not process data of children (under 18 years) knowingly.

3. Lawful Basis & Purpose of Processing

Under the DPDP Act 2023, we process your personal data based on the following lawful grounds:

Purpose	Lawful Basis (DPDP Act)
Providing SMS, Voice, WhatsApp & communication services	Consent (Section 6) & Performance of contract
Account creation & management	Consent & Legitimate use
DLT registration & TRAI compliance support	Legal obligation & Legitimate use
Billing, invoicing & payment processing	Performance of contract & Legal obligation
Customer support & enquiry responses	Consent
Service improvement & analytics	Legitimate use
Fraud prevention & security	Legitimate use & Legal obligation
Tax & regulatory compliance	Legal obligation

4. Consent Mechanism

In compliance with Section 6 of the DPDP Act, we obtain your free, specific, informed, unconditional, and unambiguous consent before collecting your personal data through:

• Contact forms: A clear consent checkbox with a privacy notice is displayed before submission.
• Service sign-up: You agree to our Terms & Conditions and this Privacy Policy at the time of registration.
• Cookies: A cookie consent banner is displayed on your first visit with the option to accept or decline.

You may withdraw your consent at any time by emailing us at support@bookmysms.com. Upon withdrawal, we will cease processing your data, subject to any legal retention obligations. Please note that withdrawal of consent may affect our ability to provide services to you.

5. Data Retention

We retain personal data only for as long as necessary to fulfil the purpose for which it was collected:

Data Type	Retention Period	Reason
Contact form enquiries	90 days	Respond and follow up, then securely deleted
Client account data	Duration of engagement + 3 years	Contractual & tax compliance obligations
SMS delivery logs	90 days	Delivery reporting & dispute resolution
Invoices & financial records	8 years	Income Tax Act & GST Act requirements
DLT registration data	Duration of engagement + 1 year	TRAI regulatory compliance
Cookie & analytics data	13 months	Website improvement

Once the retention period expires, data is securely erased or anonymised so it can no longer be associated with you.

6. Your Rights as a Data Principal

Under the DPDP Act 2023, you (the Data Principal) have the following rights:

Right	Description	How to Exercise
Right to Access	Request a summary of your personal data being processed and the processing activities.	Email us at support@bookmysms.com
Right to Correction	Request correction of inaccurate or misleading personal data, and updating of incomplete data.	Email us or contact your account manager
Right to Erasure	Request deletion of your personal data when it is no longer necessary for the purpose it was collected.	Email us at support@bookmysms.com
Right to Withdraw Consent	Withdraw previously given consent at any time. This does not affect the lawfulness of processing done before withdrawal.	Email us at support@bookmysms.com
Right to Grievance Redressal	Lodge a complaint regarding processing of your personal data.	Contact our Grievance Officer (details below)
Right to Nominate	Nominate any individual to exercise your rights in the event of your death or incapacity.	Email us with notarised nomination details

We will respond to all rights requests within 30 days of receipt. If we need more time, we will inform you of the reason and extended timeline.

7. Data Sharing & Third Parties

We do not sell, rent, or trade your personal data. We may share data only with:

Third Party	Purpose	Safeguards
Telecom operators & DLT platforms	SMS delivery as mandated by TRAI	TRAI-regulated, encrypted channels
Payment gateways	Processing payments	PCI-DSS compliant, no card data stored by us
Cloud infrastructure (AWS)	Data hosting & processing	AWS India region, encrypted at rest & in transit
Email service provider (Brevo)	Transactional email delivery	GDPR-compliant data processing agreement
Google (reCAPTCHA, Analytics)	Spam prevention, website analytics	Google Privacy Policy applies

All third-party processors are contractually obligated to process your data only for the specified purpose and with appropriate security measures, as required under the DPDP Act.

8. Data Security Measures

We implement reasonable security safeguards as required under Section 8 of the DPDP Act to protect your personal data against unauthorised access, alteration, disclosure, or destruction:

• Encryption: All data is encrypted in transit (TLS 1.2+) and at rest (AES-256).
• Infrastructure: Hosted on AWS India (Mumbai region) with ISO 27001 certification.
• Access control: Role-based access with multi-factor authentication for all admin systems.
• Monitoring: 24/7 security monitoring and automated threat detection.
• Regular audits: Periodic security assessments and vulnerability testing.

9. Data Breach Notification

In the event of a personal data breach, we will:

• Notify the Data Protection Board of India as required under the DPDP Act.
• Notify affected Data Principals (you) without undue delay.
• Take immediate steps to contain the breach and mitigate potential harm.
• Document the breach, its effects, and remedial actions taken.

10. Cross-Border Data Transfer

Your personal data is primarily stored and processed within India (AWS Mumbai region). We do not transfer personal data outside India except where:

• The Central Government has not restricted transfer to that country or territory.
• Adequate safeguards are in place as prescribed under the DPDP Act.

Currently, limited data may be processed by Google (Analytics, reCAPTCHA) and Brevo (email delivery) on servers outside India, in compliance with applicable regulations.

11. Children's Data

BookMySMS is a business-to-business (B2B) service. We do not knowingly collect or process personal data from children under 18 years of age. If we become aware that a child's data has been collected without verifiable parental consent, we will delete it immediately. If you believe a child's data has been submitted to us, please contact us at support@bookmysms.com.

12. Grievance Officer

In compliance with the DPDP Act 2023 and IT Act 2000, we have appointed a Grievance Officer:

If you are not satisfied with our response, you have the right to lodge a complaint with the Data Protection Board of India as established under the DPDP Act 2023.

13. Duties of Data Principal

Under Section 15 of the DPDP Act, as a Data Principal, you have the following duties:

• You must not submit false or misleading personal data when using our services or filling out forms.
• You must not impersonate another person when providing personal data.
• You must not suppress any material information when exercising your rights under this policy.
• You must not register false or frivolous grievances or complaints with us or the Data Protection Board.

14. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, technology, legal requirements, or the DPDP Act rules. When we make material changes:

• The updated policy will be published on this page with a new “Last updated” date.
• For significant changes, we will notify registered clients via email.
• Where required by the DPDP Act, we will seek fresh consent before applying changes to data already collected.

15. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

• Email: support@bookmysms.com
• Phone: +91-9911202099
• Address: 295, Block C, Sushant Lok III, Sector 57, Gurugram, Haryana – 122003

For data protection specific matters, please email support@bookmysms.com.