Promotional SMS India —
Reach Millions, Drive Sales
Send flash sale alerts, discount offers, product launches, event invitations and seasonal campaigns to thousands of opted-in customers in seconds. Cost-effective, TRAI-compliant bulk SMS marketing that delivers measurable ROI.
Rate (vs 20% email)
Delivery Capacity
Per SMS Delivered
Launch a Campaign
Marketing messages that customers actually read
Promotional SMS are marketing messages sent to customers with the goal of promoting products, services or events. These include flash sales, discount codes, seasonal offers, new product launches and event invitations — delivering them directly to customers' phone screens.
Unlike email (20% open rate) or social media (2% organic reach), SMS has a 98% open rate with most messages read within 3 minutes of delivery. For time-sensitive campaigns — flash sales, limited-time offers, day-of event reminders — nothing beats SMS for speed and reach.
5 campaigns every business should be running
Promotional SMS works for every marketing goal — from driving impulse purchases to building long-term customer loyalty. Here are the most effective campaign types with real message examples.
New Customer Offer
Drive first purchaseWelcome new subscribers with an exclusive discount that compels immediate action — turning sign-ups into first-time buyers.
Flash Sale
Create urgency & spike revenueLimited-time offers with countdown urgency drive the highest conversion rates of any SMS campaign type. Perfect for clearing stock.
Free Shipping Offer
Reduce cart abandonmentFree shipping offers consistently reduce cart abandonment. SMS delivery gives this offer immediacy that email cannot match.
New Product Launch
Build launch-day buzzAnnounce new products to your entire customer database simultaneously — with early-access discounts to reward loyal subscribers.
Event Invitation
Drive footfall & RSVPsGrand openings, in-store events, webinars and seasonal sales events — SMS invitations get 5× more RSVPs than email invites alone.
Re-engagement Campaign
Win back inactive customersIdentify customers who haven't purchased in 90+ days and win them back with a personalised "we miss you" offer before they're gone for good.
Everything you need to run winning campaigns
Bulk Send — Millions at Once
Send to your entire contact database in one click. Our platform handles up to 10,000 SMS per second — a campaign of 1 million messages completes in under 2 minutes.
Contact Segmentation
Upload your contact list and segment by city, age group, purchase history or any custom field. Send the right offer to the right audience for better conversion.
Campaign Scheduling
Schedule campaigns to send at the exact time your audience is most receptive — market research shows 12 PM–2 PM and 6 PM–8 PM drive the highest click rates.
Message Personalisation
Include the recipient's first name, city, last order date or any variable in your message — personalised SMS see 2× higher response rates than generic blasts.
Real-Time Analytics
Track sent, delivered, failed and click-through rates live from your dashboard. Operator-wise delivery reports and hourly performance graphs included.
TRAI Opt-In Compliance
Our platform filters DND numbers automatically before every send — protecting your brand from regulatory action and ensuring 100% TRAI compliance on every campaign.
Send promotional SMS the right way
Promotional SMS is powerful — but only when used responsibly. Follow these best practices to maximise engagement, minimise unsubscribes and stay fully TRAI-compliant.
Always get explicit opt-in consent first
Only send promotional SMS to customers who have explicitly opted in to receive marketing messages from your brand — via website, purchase confirmation or an opt-in form. Never send to cold or purchased lists.
Segment and send targeted messages
Divide your contact list into meaningful segments — by city, purchase history, interests or demographics — and send targeted messages to each. Relevant SMS see 3× higher engagement than generic blasts.
Personalise every message you can
Even adding the customer's first name increases open rates significantly. Use our personalisation variables to include names, recent purchases or location-specific offers in every message.
Keep it short, clear and action-focused
Your SMS has one job — get the customer to take the next step. Lead with the offer, include a clear CTA (Shop Now, Claim Offer, RSVP), and add a short trackable link. Aim for under 160 characters.
Respect frequency — don't over-send
Over-messaging is the #1 reason customers unsubscribe. Limit promotional campaigns to 2–4 per month per customer, and always send only during permitted hours (9 AM–9 PM, TRAI mandate).
Launch your first campaign in 4 steps
Sign Up & Register
Create your BookMySMS account and complete DLT registration as a Principal Entity — our team guides you through the process end-to-end.
Upload Your Contact List
Import your opted-in non-DND contacts via Excel or CSV. Our platform automatically filters DND numbers before any send — keeping you compliant.
Create & Schedule Campaign
Write your message, add personalisation variables, attach a trackable short link and schedule for the optimal send time — all from your dashboard.
Send & Track Results
Hit send and watch your delivery reports, click-through rates and revenue attribution in real time — and optimise future campaigns with the data.
Automate promotional campaigns from your platform
Trigger promotional SMS automatically based on customer behaviour — cart abandonment after 2 hours, a birthday offer on the right day, or a re-engagement message after 90 days of inactivity. One API, unlimited automation possibilities.
Bulk Send API
Send to thousands of numbers in a single API call. Pass a CSV or JSON array — we handle batching and delivery.
Personalisation Variables
Pass {{name}} and custom fields per recipient — each gets a personalised message at scale.
Scheduled Delivery
Pass a schedule_time parameter to queue campaigns for future delivery.
Delivery Reports API
Poll or webhook for delivery status per message — integrates with your analytics, CRM or BI dashboard.
Promotional SMS works for every industry
From e-commerce giants to local restaurants — any business that wants to reach customers and drive sales can benefit from promotional SMS campaigns.
More SMS & messaging services from BookMySMS
Brands running promotional SMS campaigns with BookMySMS
Launch your first promotional SMS
campaign in under 10 minutes
No setup fee. No lock-in. Upload your list, write your message, hit send. Our team handles DLT registration, DND filtering and template approval so you can focus on the campaign.