BookMySMS vs Textlocal — Best Bulk SMS Provider for India in 2025?
Textlocal was once a popular choice for Indian businesses. Since its acquisition by IMImobile (now part of Cisco), the focus has shifted. We compare the two platforms so you can decide.
This comparison is based on publicly available information as of 2025. BookMySMS is one of the platforms compared.
Built specifically for the Indian market, TRAI-compliant from day one, local support in Hindi and English.
Historically had good inbox delivery tools and email-to-SMS features. Post-Cisco acquisition, primarily suited for UK/EU markets.
Indian businesses are better served by an India-first provider. BookMySMS is built for TRAI, Indian carriers, and Indian business cycles. Textlocal's India-focused development has slowed post-acquisition.
BookMySMS vs Textlocal — Feature by Feature
| Feature | BookMySMS | Textlocal |
|---|---|---|
| Country of Focus | India ✅ | UK / EU (India secondary) |
| TRAI Compliance (DLT) | Native ✅ | Basic support |
| Free DLT Registration | Yes — hands-on ✅ | Limited |
| Pricing (Transactional) | ₹0.09–0.15/SMS ✅ | ₹0.14–0.22/SMS |
| Pricing (Promotional) | ₹0.07–0.12/SMS ✅ | ₹0.12–0.20/SMS |
| OTP SMS | Yes — priority routes ✅ | Yes |
| Dedicated Account Manager | Yes — all clients ✅ | Enterprise only |
| Setup Fee | Zero ✅ | Zero |
| Lock-in | None ✅ | None |
| REST API | Yes ✅ | Yes ✅ |
| Delivery Rate | 98.7%+ ✅ | 96%+ |
| WhatsApp API | Yes ✅ | Limited |
| Voice SMS / OBD | Yes ✅ | Limited India support |
| RCS Messaging | Yes ✅ | No |
| Customer Support | 24×7 India ✅ | UK business hours |
| Local HQ India | Gurugram ✅ | No (UK-based) |
| Hindi / Regional Language SMS | Yes ✅ | Limited |
| Minimum Recharge | ₹500 ✅ | Higher minimums |
| Reseller Program | Yes ✅ | Limited |
| India Carrier Direct Routes | Airtel, Jio, BSNL, Vi ✅ | Indirect routing |
TRAI compliance, local carriers, local support
India's telecom landscape is unique. TRAI's DLT framework, DND scrubbing rules, Sender ID registration, and template approval are mandatory — and constantly updated. A UK-headquartered company with secondary India focus cannot keep pace with regulatory changes the way a Gurugram-headquartered provider can.
DLT Expertise
We've helped 1,000+ businesses register on DLT. We know every operator portal (JIO, Airtel, Vi, BSNL) inside out. Textlocal's DLT guidance is generic.
Local Language Support
Hindi, Tamil, Telugu, Kannada — we support all regional languages natively. Our support team operates in Hindi and English.
Indian Carrier Direct Routes
Our messages route directly via Airtel, Jio, BSNL and Vi operator agreements — not through third-party aggregators.
India Business Hours Support
We're available on WhatsApp and phone during Indian business hours (and after). Not a UK timezone helpdesk.
Where BookMySMS saves you money
Textlocal's India pricing reflects its primary UK/EU positioning. BookMySMS's wholesale agreements with Indian carriers allow us to offer significantly lower rates for Indian SMS volumes.
Transactional SMS
BookMySMS ₹0.09/SMS vs Textlocal ₹0.14–0.22/SMS.
Save up to 35% on every transactional message sent in India.
OTP / Auth SMS
BookMySMS ₹0.09/SMS via dedicated priority routes.
Direct Airtel, Jio, Vi & BSNL routes guarantee sub-3-second delivery.
Promotional SMS
BookMySMS ₹0.07/SMS vs Textlocal ₹0.12–0.20/SMS.
Run 20–35% more campaigns on the same budget.
BookMySMS is the better choice when...
You're in India
BookMySMS is built for Indian telecom regulations, not adapted for them. Our entire infrastructure is designed around TRAI, DLT, and Indian carriers.
You need DLT help
We handle full DLT registration free of charge — PE registration, Sender IDs, and template approvals on all operator portals.
Regional language SMS
We support all 22 Indian languages in Unicode SMS. Reach customers in their preferred language — Hindi, Tamil, Telugu, Kannada, and more.
Local support
WhatsApp + phone support from Gurugram, not email tickets from the UK. Our team speaks Hindi and English and is available during Indian business hours.
Cost-conscious
Our India-specific rates beat Textlocal's India pricing by 20–35%. Same quality, significantly lower cost at Indian volumes.
Long-term partner
We've served Indian businesses since 2016. We're not going anywhere — and our India-first roadmap means every new feature is built for Indian businesses first.
Common questions about BookMySMS vs Textlocal
Switch to India's most trusted bulk SMS gateway
India-first platform, TRAI-compliant, 98.7% delivery. Free migration from Textlocal — API, DLT templates and Sender IDs all handled.